Personal Brand Building Workbook Enhanced Edition

1

Introduction - The Two Paths

Chapter 1 • Estimated 15 min read • Essential concepts and actionable strategies

2

What Brand Is - The Science Behind Association

Chapter 2 • Estimated 15 min read • Essential concepts and actionable strategies

3

Define Your Brand - Taking Control of Your Narrative

Chapter 3 • Estimated 15 min read • Essential concepts and actionable strategies

4

Position Your Brand - Owning Your Unique Market Space

Chapter 4 • Estimated 15 min read • Essential concepts and actionable strategies

5

Brand Story Framework - The Science of Compelling Narratives

Chapter 5 • Estimated 15 min read • Essential concepts and actionable strategies

6

Pick Your Topics - The Strategic Architecture of Expertise

Chapter 6 • Estimated 15 min read • Essential concepts and actionable strategies

7

Choose Your Content Medium - The Psychology of Sustainable Creation

Chapter 7 • Estimated 15 min read • Essential concepts and actionable strategies

8

Choosing the Right Platforms

Chapter 8 • Estimated 15 min read • Essential concepts and actionable strategies

9

Your Posting Cadence

Chapter 9 • Estimated 15 min read • Essential concepts and actionable strategies

10

Storytelling In Your Content

Chapter 10 • Estimated 15 min read • Essential concepts and actionable strategies

11

Community Driven Content

Chapter 11 • Estimated 15 min read • Essential concepts and actionable strategies

12

Scale Your Content - The Science of Systematic Brand Amplification

Chapter 12 • Estimated 15 min read • Essential concepts and actionable strategies

13

Create Room for Experimentation - The Innovation Imperative

Chapter 13 • Estimated 15 min read • Essential concepts and actionable strategies

14

Define Your Needs Before Hiring

Chapter 14 • Estimated 15 min read • Essential concepts and actionable strategies

15

Streamline Your Hiring Process - The Science of Talent Recognition

Chapter 15 • Estimated 15 min read • Essential concepts and actionable strategies

16

Hire for Culture, Train for Skills - The Psychology of Sustainable Excellence

Chapter 16 • Estimated 15 min read • Essential concepts and actionable strategies

17

Start Lean, Grow Intentionally - The Science of Strategic Scaling

Chapter 17 • Estimated 15 min read • Essential concepts and actionable strategies

18

Full-Time Employees vs Contractors/Agencies - The Strategic Workforce Architecture

Chapter 18 • Estimated 15 min read • Essential concepts and actionable strategies

19

Onboard Your Team Effectively - The Neuroscience of Integration and Excellence

Chapter 19 • Estimated 15 min read • Essential concepts and actionable strategies

20

Develop and Retain Your High Performing Team - The Psychology of Sustained Excellence

Chapter 20 • Estimated 15 min read • Essential concepts and actionable strategies

21

Build a Strong Team Culture - The Operating System of Excellence

Chapter 21 • Estimated 15 min read • Essential concepts and actionable strategies

22

Remote vs In Person vs Hybrid - The Science of Flexible Excellence

Chapter 22 • Estimated 15 min read • Essential concepts and actionable strategies

23

Trust Before Transactions - The Psychology of Sustainable Revenue

Chapter 23 • Estimated 15 min read • Essential concepts and actionable strategies

24

Define Your Monetization Model - Strategic Revenue Architecture

Chapter 24 • Estimated 15 min read • Essential concepts and actionable strategies

25

Share the Knowledge, Sell the Execution - The Paradox of Free Value

Chapter 25 • Estimated 15 min read • Essential concepts and actionable strategies

26

Build Your Offer Stack - Strategic Revenue Architecture

Chapter 26 • Estimated 15 min read • Essential concepts and actionable strategies

27

Let Your Content Do the Selling - Natural Revenue Generation

Chapter 27 • Estimated 15 min read • Essential concepts and actionable strategies

28

Play the Long Game - Sustainable Monetization Strategy

Chapter 28 • Estimated 15 min read • Essential concepts and actionable strategies

29

It's Your Turn to Take Action - From Knowledge to Implementation

Chapter 29 • Estimated 15 min read • Essential concepts and actionable strategies